Author: Annmarie Hanlon
Publisher: SAGE
ISBN: 152978445X
Size: 73.17 MB
Format: PDF
View: 5970
Get Books
Your step-by-step guide to creating your own digital marketing plan. From assessing a company and creating strategy and objectives, to planning resources and presenting your work. Includes ‘Annmarie’s Advice’, where the author shares her personal experience of digital marketing and extra hints and tips. This handy planner will instill you with the know-how, skills and confidence you need to form and implement your own strategic plan. At each step you’ll: Learn all the key information you need. See theory in practice through the running Zoom case example. Apply what you’ve learnt through 50 interactive activities and build your plan.
Author: Michael Gall
Publisher:
ISBN: 9780578225159
Size: 67.64 MB
Format: PDF, ePub, Mobi
View: 1037
Get Books
This book goes beyond the simplicity of being just a planner, it gives you a basic understanding of 9 core areas of digital marketing and guides you through creating a comprehensive 90-day strategy. The planner walks you through creating three 30-day plans that work together and focus on specific goals set by you.In this book, you'll learn the basics of Digital Marketing:* Websites* Conversion Rate Optimization (CRO)* Sales Funnels* Search Engine Optimization* Social Media Marketing* Paid Advertising* Blog Marketing* Video Marketing* Email MarketingSurprisingly, many business owners do not have a clear plan of what their next 90 of digital marketing should look like. Don't be one of them!
Author: Emiliano Giovannoni
Publisher: Chasefive.com
ISBN:
Size: 48.25 MB
Format: PDF, ePub, Mobi
View: 4234
Get Books
A practical and concise resource that makes sense of the complex, constantly changing world of digital marketing by approaching it from the perspective that everything starts with a solid plan. Designed for business managers to use as a reference to shape and lead their digital marketing direction with confidence. With real-life examples and easy-to-follow diagrams that accurately visualize the core components of marketing strategy.
Author: Dave Chaffey
Publisher: Taylor & Francis
ISBN: 1317276736
Size: 40.83 MB
Format: PDF, ePub, Mobi
View: 4894
Get Books
Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans. A practical guide to creating and executing digital marketing plans, it combines established approaches to marketing planning with the creative use of new digital models and digital tools. It is designed to support both marketers and digital marketers, and students of business or marketing who want a thorough yet practical grounding in digital marketing. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms like Apple, Facebook, Google and Twitter. This new edition seamlessly integrates the latest changes in social media technology, including expanded coverage of mobile technology, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes new sections on data analytics, clearly demonstrating how marketers can leverage data to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, Fifth Edition, provides a vital reference point for all students and managers involved in marketing strategy and implementation.
Author: Ben Carter
Publisher: John Wiley & Sons
ISBN: 1119997771
Size: 71.56 MB
Format: PDF, Docs
View: 6070
Get Books
Thirty million online UK customers are just a click away, and Digital Marketing For Dummies shows you how to reach them. The author team of internet and marketing experts introduce you to the latest high-impact tools and techniques so you can promote your business with creativity and innovation, and stand out from your competitors.
Authors: Annmarie Hanlon
Categories: Business & Economics
Type: BOOK - Published: 2021-12-08 - Publisher: SAGE
Your step-by-step guide to creating your own digital marketing plan. From assessing a company and creating strategy and objectives, to planning resources and presenting your work. Includes ‘Annmarie’s Advice’, where the author shares her personal experience of digital marketing and extra hints and tips. This handy planner will instill you
Authors: Michael Gall
Categories: Business & Economics
Type: BOOK - Published: 2019-09-15 - Publisher:
This book goes beyond the simplicity of being just a planner, it gives you a basic understanding of 9 core areas of digital marketing and guides you through creating a comprehensive 90-day strategy. The planner walks you through creating three 30-day plans that work together and focus on specific goals
Authors: Emiliano Giovannoni
Categories: Business & Economics
Type: BOOK - Published: 2020-01-22 - Publisher: Chasefive.com
A practical and concise resource that makes sense of the complex, constantly changing world of digital marketing by approaching it from the perspective that everything starts with a solid plan. Designed for business managers to use as a reference to shape and lead their digital marketing direction with confidence. With
Authors: Ambrose Blowfield, Jo Blowfield
Categories: Business & Economics
Type: BOOK - Published: 2017-07-17 - Publisher: SRA Books
Get the most from your marketing with an expert plan that really gets results. Written especially for small businesses, this Authority Guide shows you how to write and execute your marketing plans efficiently and accurately. Ambrose and Jo Blowfield will help you create plans using proven, affordable marketing tactics for
Authors: Neil Richardson
Categories: Business & Economics
Type: BOOK - Published: 2019-11-08 - Publisher: Routledge
There are two major parallel challenges facing managers and leaders: first, how to adapt to global changes in markets, competition and supply, and second, how to grow a business while observing recognisably sustainable practices. Companies must now align their values with customers who increasingly seek people-friendly and planet-friendly products and